Why we built this
Most LEGO investment resources online are American or British. Prices are in USD or GBP, retirement dates are based on overseas retail, and the advice assumes you can walk into a Target in New Jersey or a Smyths in London. For Australian collectors, that gap has always been frustrating.
StudFund exists to fill that gap. Every price shown on this site is in Australian dollars sourced from LEGO AU RRP. Every deal we feature is available to Australian buyers. Every retirement date is tracked with the Australian market in mind.
We're not a corporate media company. We're a genuine Lego hobbyist who builds sets, tracks the market, and shares what we learn. That's it.
Our approach to reviews
Every set we review is purchased at retail and built. We don't accept press samples, we don't take payment for coverage, and we don't let affiliate relationships influence our verdicts. If a set isn't worth buying we'll say so plainly.
Our scores cover four areas: build experience, parts quality, display value, and investment potential. A set can score well as a build and poorly as an investment — we'll tell you both. The goal is to give you the full picture so you can make your own call.
Our approach to investment content
LEGO investing is real, the data supports it, and we write about it seriously. But we also believe in being honest about the risks. Not every set appreciates. Storage matters. Liquidity is limited. And past performance — even for the Millennium Falcon — does not guarantee future returns.
We'll never tell you to buy a set purely for investment without saying clearly that it comes with risk. We'll never invent data or quote secondary market prices we haven't verified. And we'll never pretend that our investment ratings are financial advice — they're not. They're the informed opinion of an enthusiastic collector with a spreadsheet.
Our principles
How we make money
StudFund is free to read and always will be. We earn money in two ways:
Affiliate commissions — when you click a link to LEGO.com AU or Amazon AU and make a purchase, we earn a small commission at absolutely no extra cost to you. The price you pay is identical whether you click through our link or go direct.
That's it. We don't run display advertising, we don't accept sponsored posts, and we don't take payment to feature or promote specific sets. Our editorial is completely independent.
For full details see our Affiliate Disclosure.
Get in touch
Have a set you'd like us to review? Spotted a deal we should feature in the newsletter? Found an error in our data? We'd genuinely love to hear from you.
The best way to reach us is via email. We read everything and aim to respond within a few days.